Starting in business is an exciting and daunting process, and the experience in itself can be absolutely amazing, but there are things that people don’t talk to you about.
There are things that aren’t that big within themselves, but they can be if you don’t acknowledge them and make sure that you’re set up for success.
Here are 5 things that people don’t tell you about starting in business.
1. You will worry about how you're going to make ends meet
There are going to be times, especially at the beginning of your entrepreneurial journey that you worry about the financial side of things.
There will be peaks and troughs in terms of sales due to seasonality, and maybe other factors too. This, therefore, is something that you need to think about upfront so that you are not bitten in the bum when it comes to paying for everything that you need to both in business and in life. Also for you to enjoy the kind of life that you want.
Set yourself up for success from the beginning by making sure that you have all of your finances in order. Make sure that you have enough money in the bank to cover you whilst you get started with your business, and to ensure that you have a process for dealing with clients that don’t pay on time (this will happen!).
2. You will compare yourself to other
As humans we compare ourselves in a lot of areas of our lives with others, it’s hard not to.
The challenge in business, however, is that you are comparing your business journey, your products, your services, etc. with someone else and you don’t know at what point they are at on their journey.
They may be making things look on the outside a lot better than they are actually on the inside. You will also find that their vision and mission for the business is completely different from yours and as such, their processes, frameworks, and offering will differ from yours also.
Comparing yourself to others only leads to compromise. It can lead to a point in which you build systems, processes, products, and services that are based on the idea of what someone else is doing, rather than what you actually set out to do with your business.
It can also lead to a negative impact on your mindset as you may see that others appear to be doing better than you are, and you might start to question why you are doing it at all. This is regardless of the fact that you know why you set out on your business journey, you know that you wanted to build your dreams, and serve your target clients in a way that is unique to you. It’s just that sometimes this can be forgotten.
3. Not everyone will come with you on your journey
People are present in your life for a season, a reason, or a lifetime and as such, some of those people in your life will disappear as you start to embark and continue on your entrepreneurial journey.
There will be a reason why they were in your life and it’s not to say that they will never return, but you need to be able to understand that some may leave forever.
Some people may not want to come on this journey with you as they don’t understand it. They don’t understand why you would give up the secure stable life behind for an adventurous entrepreneurial life. Honestly, this is absolutely nothing to do with you, this is all them.
Think about who is going to help you up-level and become a better version of you. They are your type of people and the ones that you want to hang on to.
4. Not everyone is your customer, and not everyone will like what you have to offer
You are going to put things out there and not get the response that you want. You are going to get people leave you negative reviews and feedback, and there are people that you know have browsed your products and services but they’ve not made the purchase.
Not everyone is going to be your target client and not everyone is going to like your product or your service. It’s about finding your ideal client, the ones that you know your product or service is 100% suited to, and then understanding where they are and how to talk to them in a way that resonates with them.
You want to get to a point that you can talk to your ideal client and make them fall in love with you, your products, your services, and become your biggest fan.
Those others that aren’t interested, you don’t need to worry about them. Just because they do not align to your ideal client persona, and just because they don’t make the purchase, or even do make the purchase and then give you negative feedback, it does not mean that your business is not working.
It’s about understanding the feedback, understanding why people are not purchasing (if you know that they are your target client), and then working on strategies to improve things. You want to aim to turn those negatives into positives and get those clients who are biting at the bit to get your product or service.
5. You need to be your own biggest fan
If you’re not your own biggest fan, who is going to be?!
You will have friends, ex-colleagues, and family that like your business pages, that share the odd post, but they may be not your ideal client.
You may also find that some won’t even like the page or share the post even though you have asked them. This doesn’t mean that they think that your business is rubbish.
You need to rave about what you do, what you offer and make sure that everyone knows that you are in this for the long-haul. This isn’t just a passing phase, this is you creating your dream life.
Being your own biggest fan will help you when you don’t get the engagement that you were expecting, when you do make that sale that you really thought you had in the bag, or when you get that negative review left.
If you whole-heartedly believe in what you are doing, you can conquer anything that comes your way.
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